We at FRAMED EWE are thrilled to announce the launch of our first collaborative sunglasses collection with Los Angeles eyewear creators AKILA. Since the inception of AKILA less than 6 years ago, we've been proud to be one of the first boutiques to showcase their frames. Our shared appreciation for quality and design has blossomed into a partnership, culminating in the exclusive AKILA For FRAMED EWE collection. This exciting collaboration reimagines AKILA’s renowned Ascent and Dillinger sunglasses.
The collection introduces 3 new exclusive colorways, along with innovative light adaptive lenses suitable for both day and night wear. Each piece in the collection stands out with its subtle color hues and meticulous construction, a testament to our combined commitment to superior craftsmanship and exceptional design.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Our Los Feliz location recently saw an incredible makeover, thanks to a brilliant partnership with Adi Goodrich and her team. Initially seeking just a façade refresh, Adi's vision transformed this into a full aesthetic revamp, including a new logo and typeface by Clay Hickson, who redefined our brand identity. Adi skillfully changed the façade from white to a lively green, added a unique, elongated checkerboard pattern, and a creative eyeglass-themed window display. The makeover is further enhanced by Audrey Helen Weber's striking murals, both inside and out, and custom signage featuring the new logo and typeface. This revamp has rejuvenated our space, turning it into a visual landmark in Los Feliz.
Visit our Los Feliz Location - 2068 Hillhurst Ave, Los Angeles, CA 90027
Clay's teamed up with us once more, this time fusing art with utility. Introducing the "Official Framed Ewe Care Guide" - a splash of Clay's signature style mixed with our eyewear expertise. It’s not just about looking cool; it's about making sure your frames get the TLC they deserve. From now on, each optical purchase comes with this little masterpiece.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Record high temperatures give way to blurry mirages of hope in the distance on 'Heat Haze', a distress signal in playlist form captured by joyful selector @jordanrowley of @recordbarradio. Jangling rock attitude swings a swagger that screams "enough is enough" over angular guitars and punching drums. The march of cumbia leads us further down this dusty path deep into the night where we come alive. Blinking synth blips and electro pulsing beats give a sense of coolness and hope. Chill out?? No way, there's literally now way! We're riding this lazy daze into the end of summer days... may as well at least try to get comfortable, even to the idea that we won't be for a couple months more.
This playlist features music from Los Esplifs, Vundabar, Fila Brazillia, Black Moth Super Rainbow, Thomie, Jon Kennedy and more. Listen now on the Framed Ewe Spotify channel.
Listen to HEAT HAZE by @jordanrowley now at the link in bio, in our POV story highlights or on the FRAMED EWE Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
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Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
February is the final month of winter in the northern hemisphere. With Earth's axis starting to shift, we receive hints of spring.
Our February POV playlist features music from FKA Twigs, Burial, Dorothy Ashby, Donald Byrd, Dreamcastmoe, 18 Carat Affair, Shigeto, Nala Sinephro and more. Enjoy it at the park under a tree as you daydream watching Winter turn to Spring.
Compiled & Arranged by DAVINA @davinadavi of Recordbar Radio for FRAMED EWE Optical
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
January is the new beginning, the counterpart to the ending that preceded it. A time to pause before setting off on new journeys inward and outward. Warm By The Fire is music for still, quiet moments in a cozy snow-covered cabin amongst nature’s winter trees. Soft glittering ambience, soothing jazz infused electronics, glowing guitar melodies and soft rhythms dance gently like a cozy fire.
Featuring selections by Alex Albrecht, Guy Contact, Ferdi, Paul Murphy and Ben Smith, John Beltran, Joan Bibilon, and more
Compiled & Arranged by Layton DJ @layton.dj of Recordbar Radio for FRAMED EWE Optical
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
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Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
RBR is an independent, community-supported internet radio project in Phoenix, Arizona founded and operated by artists, DJs and musicians. Its mission is to build a viable and enduring cultural platform for passionate music enthusiasts.
]]>Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. A new playlist drops at the beginning of every month on FRAMED EWE Optical's Spotify channel.
This POV playlist is about life in transition. It brings purpose into focus, allowing for resolve to draw nearer. And yet still, moments of play remain. Listen along through the transitory states of your day, whatever they may be. Featuring music by The Twilite Tone, SAULT, Jayda G, Gigi Masin and Phoenix, Arizona band Citrus Clouds.
Listen below or head over to FRAMED EWE's Spotify channel to listen to POV | A Transitory State. For the optimal listening experience, start from track 1 and glide all the way to the end of the final track. That's right, toggle your shuffle setting off and thank us later.
RBR is an independent, community-supported internet radio project in Phoenix, Arizona founded and operated by artists, DJs and musicians. Its mission is to build a viable and enduring cultural platform for passionate music enthusiasts.
]]>Each playlist will be lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each playlist its own unique point of view. New playlists will drop each month on FRAMED EWE Optical's Spotify channel.
Kicking off is a clever mix of Soul, Jazz and Funk rare grooves that are filled with the spirit of love at the end of summer. Listen below or head over to FRAMED EWE's Spotify channel now to listen to POV | End of Summer Love featuring selections by Jan Hammer, Judy Roberts, Arthur Verocai, Norman Connors and more. For the optimal listening experience, start from track 1 and glide all the way to the end of the final track. That's right, toggle your shuffle setting off and thank us later.
RBR is an independent, community-supported internet radio project in Phoenix, Arizona founded and operated by artists, DJs and musicians. Its mission is to build a viable and enduring cultural platform for passionate music enthusiasts.
]]>Spinach, kale and other leafy greens contain important pigments that deposit in the back of the eye (retina) and protect your eye from damage.
The antioxidants in blueberries, blackberries, and raspberries (among others) go into the retina and clean up molecules that cause damage.
Foods with omega-3 fatty acids help reduce inflammation in the front of the eye (a major contributor to dry eye). They regulate the composition of the oil glands in your eyelids which help your eyes stay moisturized for longer!
]]>When it comes to eye exams there's more than meets the eye. In your comprehensive eye exam we can learn a number of things related to your eye and general health. Here are the top 3 things I see in eye exams that patients don't know they have.
]]>Living in a desert can be rough. The majority of people that I examine, whether symptomatic or not, have some form of dry eye. This can cause fluctuations in vision, itchy eyes, red eyes, or inability to wear contact lenses.
Most people can get back into contact lenses by treating their dry eye.
Younger people who don’t need reading glasses are stressing their focusing systems every day by near-constant work at the computer and phone.
Many of these patients actually have a diagnosable focusing disorder which we test for in your comprehensive eye exam.
There are special lenses that help with this too. There's no need to suffer with eye strain!
Although less common than the others, this is one thing I diagnose frequently that patients don’t know they have. Glaucoma is damage to the optic nerve and must be treated to avoid vision loss.
]]>AHLEM’s success has largely been attributed to thoughtfulness and adaptability. Along the road, we have always viewed obstacles as opportunities for growth. Amid the COVID-19 pandemic, AHLEM has launched new programs including AHLEM REFRAMED and instilled new protocols, all the while remaining open to new ways to improve business and create a positive impact on the world beyond our immediate sight.
What do you believe to be the future of eyewear and fashion at large?
We are constantly looking for ways in which we can be of service within our industry, and our world at large. Today, fashion remains the second highest polluting industry behind petrochemicals—and in response, has begun a much needed clean up. AHLEM takes this task seriously and has adopted responsible processes at home and offshore in an effort to forge a more sustainable future. With production happening entirely in France, AHLEM proudly recognizes and celebrates regional French artisanship and the importance of a country leading the way in environmental ethics. AHLEM goes a step further and carefully chooses factories specializing in metal and acetate that are equally committed to sustainability and craftsmanship. Whenever possible, antiquated equipment is swapped out for new technology that emits less carbon and consumes less electricity. And when it comes to waste management, both factories make conscious efforts to reform: neither metals nor acetates are discarded, and instead are reduced, reused and recycled into new objects for resale.
Where does the design process begin for you and at what point are you most excited about what you’re creating?
I am constantly inspired by the work of my favorite artists and architects. The design process mostly begins when inspiration finds me, which can be at any moment. I design with details in my head, the design inherently follows the details.
How is that approach different from curating something like your new New York store?
The atelier is the essence of what I’m about and what continues to inspire me. At our store, you might expect to try on a few frames, observe curious objects collected and curated by me, or simply sit with a book or sketchpad and stay awhile. And in my eyes, we’ve designed space with mindfulness so that it may function as more than an optical store. I see an opportunity to welcome young designers and artists in and showcase their work. I hope to invite creativity and inspire design.
The AHLEM range speaks to so many of our clients, for those discovering your line for the first time, what do you want them to learn about the line or you? Which frames are the best gateway to that message?
We are committed to timelessness and quality, down to every microscopic detail. Our collection reflects a design philosophy that is centered around the relationship between simplicity, beauty, and functionality. Never influenced by trends or bound by seasonal restrictions. Each and every single of our frames are uniquely handcrafted with uncompromising attention to detail. There’s the utmost respect for artisanal expertise and a divine sensitivity to material and the process played out in each pair of glasses. Throughout production, each frame travels to three specialized ateliers, and into the hands of nine expert artisans—where often a family skill has been passed down through generations.
Most of the eyewear styles in your collection are named after metro stops in Paris, what do you think makes Paris such an endless source of inspiration after all this time? Last year you introduced Tokyo and Bel Air, what other cities, time periods or places are potent sources of inspiration for you?
I get inspired by the architecture, energy, and effortlessly undone éclat of the people of Paris. While AHLEM’s identity is deeply rooted in the City of Light—styles are named for Paris’ most innovative buildings, historic squares, neighborhoods, and hubs—the true origin lies in the City of Angels. It’s the collision of cool Venice Beach vibes and effortless Parisian refinement that exemplifies AHLEM.
What makes Los Angeles special to you?
Living in the laid back nature of Venice Beach has helped define me as a person and also as a designer.
What art, music, film, literature have you found inspiration or solace in this year?
Literature by: Leïla Slimani
French Indie pop – Playlist
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Audrey and Ella in RETROSUPERFUTURE Virgo and Jacques Marie Mage Grace |
David in Jacques Marie Mage 54 |
Gino in Jacques Marie Mage Ascari |
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Audrey in RETROSUPERFUTURE Virgo |
David in Jacques Marie Mage Lee |
Audrey and Ella in RETROSUPERFUTURE Virgo and Jacques Marie Mage Lee |
Top Bones mixing it up in Jacques Marie Mage 54 and Ascari |
Ella showing off in Jacques Marie Mage Grace
Produced by Bones FC
Lorenzo Belassen, Co-Director, Photographer
Kamden Storm, Co-Director, DP, Editor
Stylist, Maddie Greenhalgh
Music by Stckman
Models
David Alton, Gino Belassen, Audrey Jean-Baptiste, Ella Nelson, Ari Sanchez, Marshal Tucker