NEW EXPRESSIONS of the LAST FRONTIER The limited-edition glasses of Last Frontier V are designed in Los Angeles and handcrafted in Japan using extra-thick 10mm plant-based acetate. Equipped with mineral glass lenses and custom monoblock...

  We at FRAMED EWE are thrilled to announce the launch of our first collaborative sunglasses collection with Los Angeles eyewear creators AKILA. Since the inception of AKILA less than 6 years ago, we've been...

FRAMED EWE Optical and Recordbar Radio present POV, our monthly Spotify playlist series curated, compiled and arranged by Recordbar Radio. Each playlist is lovingly crafted to inspire and reflect the mood of a certain situation, place, time, or feeling; giving each...

Adi Goodrich's Bold Redesign: Los Feliz's Transformation into a Visual Landmark Our Los Feliz location recently saw an incredible makeover, thanks to a brilliant partnership with Adi Goodrich and her team. Initially seeking just a...

Ever wonder about our logo? Dive into the world of Clay Hickson, the legend who illustrated our updated identity.