Step inside Form Floral with owner Malori. Discover 13 years of floral design, why local community is the antidote to doom-scrolling, and her favorite blush-tinted frames in our latest You in EWE feature.

You in EWE is our ongoing series spotlighting the distinct style and daily rituals of local creative forces. It’s an honest look at the personalities shaping our culture, seen through the lens of their Framed...

Step inside Local Nomad with owner Lauren Danuser. Discover how she curated a haven of thoughtful gifts in Uptown Phoenix, her personal frame style, and her love for local business through her Framed Ewe eyewear.

In our latest You in EWE feature, we sit down with Yumi, owner of Phoenix’s cult-favorite Yumi's Coffee. She shares her daily inspirations, from morning J-Pop to the unchanging scenery of Kyoto, all seen through...

Brain Dead has been on our radar for a while. A Los Angeles–based creative collective moving through art, design, and subculture with a point of view that’s easy to recognize. Their eyewear carries that same...

Explore Jacques Marie Mage Last Frontier VI at Framed EWE. Inspired by the American West, this limited-edition collection features handcrafted eyewear with layered materials, refined detailing, and exceptional craftsmanship.