Independent Eyewear, Curated by EWE

Our Story

Framed EWE is your destination for independent eyewear—featuring iconic names like Jacques Marie Mage and next-wave favorites like AKILA, and other hard-to-find frames you won’t spot on everyone else. With locations in Phoenix and Los Angeles, we offer eye exams, prescription lenses, and sunglasses, all backed by a boutique optical experience that goes beyond the in-store visit. Whether you’re local or shopping from afar, we’re here to help you find your perfect pair—with real humans, real service, and reviews to back it up.

REV-EWE-S

"One of the absolute best experience I had acquiring rare spectacles online! To the very knowledgable Jenn in LA, thank you for putting the extra work to get the frames I crave. You took the time to get to know my taste and make sure to always suggest the right frames. To Lisann and Jessica in Phoenix, MERCI BEAUCOUP for the JMM Kobo!!..."

Sidney

Framed Ewe set out to offer the best experience for its customers looking for a new pair of eyewear. Shop a wide assortment of spectacles and sunglasses from labels such as Salt and Ahlem as well as specialty frames from Jacques Marie Mage

Vogue's Small Business Retail Directory

"Not only the best selection of rad glasses and sunglasses in Phoenix (especially Moscot, AKILA, Fellow Earthlings), but an incredible staff that makes it such a pleasant experience to shop, and the most knowledgeable optometrist in Dr. Siegel I have ever seen."

Doug G.

""Fantastic selection, and just stellar service. Alyssa (as shouted out in many reviews here) is just a pleasure to work with. She had some fantastic recommendations and made the process simple and fun. Also - who knew there was so much detail and passion as it relates to glasses?! My girlfriend said my sunglasses are the Ferrari of eyewear. I tend to agree with her...

Nicholas

"This is the destination for cool, independent eyewear in Phoenix. The store is beautiful, the team is thoughtful, and the designer frames selection is curated to perfection."

Niko

"One of the most professional, competent and kind hearted group of people working in retail. This is the gold standard for optical fashion."

Kip

Framed EWE really came through with a pair of Jacques Marie Mage sunglasses. I usually shop in SoCal but couldn’t find them anywhere—Framed EWE is the spot for hard-to-find eyewear in Arizona.

Allan P

"Came in for readers and had an amazing experience. Staff helped me find frames that fit my face shape and style. Great if you’re looking for prescription eyewear in Phoenix."

Nissa M.

"Exactly what I wanted from an upscale optical boutique in Phoenix. Personalized service, amazing design-focused selection, and zero sales pressure. Found my new favorite pair of unique eyeglasses."

David P.

"Huge thanks to Alyssa for the best experience I’ve had at a Los Feliz optical boutique. Got the help I needed with my prescription and picked out new frames I actually love."

David M.

"Framed EWE Los Feliz to the rescue! Found a rare, sold-out pair of Jacques Marie Mage sunglasses. If you’re hunting for designer eyewear in Los Angeles, go here."

Joseph U.

"Ordered prescription glasses online and the customer service was top notch. Kaitlynn made everything smooth—from invoice to frame advice. Best online eyewear store I’ve dealt with."

Alicia J.

"Jacques Marie Mage has become my favorite eyewear company. Strikingly designed, unique, and perfectly produced, JMM is simply the best. I have bought all of my frames from Framed Ewe Optical. They have by far the best selection of JMM eyewear. Jenn is excellent, and the service cannot be beat. Highly recommended."

Mathew

Press

Rigards

Eyewear - Handmade for Your Face

DISTRICT VISION

The Most Comfortable Sports Frame

AKILA

Spring 2 Has Landed. Timeless form, modern function—made from plant-based acetate and recycled lenses.

APPOINTMENTS

Get the V(EYE)P treatment at FRAMED EWE Phoenix and Los Angeles

Our stores

Locations & Hours

5538 N. 7TH ST PHOENIX, AZ 85018

MON - SAT: 10am - 5pm

SUN: Closed

Eye Exams are offered at this location.

2068 HILLHURST LOS ANGELES, CA 90027

TUES - SAT: 10am - 5pm

MON: Closed

Framed Ewe at Fred Segal

Fred Segal has closed it's locations, but the journey from 2017 will always be a special chapter in our story.

LOOK. SEE. FEEL. BE. LOVE. ALL.