The Phoenix flagship store stands as a testament to Goodrich’s creative vision, featuring a striking black-and-cream checkerboard storefront that pays homage to the Art Deco era.

Vogue's Retail Directory | Framed Ewe was established in 2012 in Phoenix and has since launched outposts in Los Angeles, including Fred Segal. The founders see Framed Ewe as not only a place to help bring independent eyewear designers to the forefront but a place to support local communities. The shops host fundraisers and act as gallery spaces for up-and-coming artists. - Julie Tong

Inside, the store is imbued with orange, pink and purple materials that complement the warm tones of cherry wood panelling and shelves.

A waiting area is wrapped in pink tiles and features a large seat topped with an "acidic violet" upholstered cushion.

Voted "Best Eyewear" | Framed Ewe carries brands you won't find elsewhere, and they're experts at helping people find frames that make just the right match. - Phoenix New Times

Voted 'Best Eye Candy' | Moscot is a super fun, old-school brand of eyeglasses famously sold on the Lower East Side of New York City, which is why we were surprised to find them – among other high-end eyewear brands – in Central Phoenix at Framed Ewe. - Phoenix Magazine